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Wellness Trend Focuses on Beauty and Brains

Consumers search topics like Nootropics and seek brain-boosting supplements, say industry observers.

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By: TOM BRANNA

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When it comes to wellness, you are what you eat, what you apply to your body and, more often, these days, what you do for your brain. “Brain care” is top-of-mind with marketers launching brain-boosting supplements, and consumers seeking a cognitive boost. Nootropics, those natural and synthetic molecules proven to boost cognitive function, get searched 148,200 times a month on average, according to Spate. Moreover, Deloitte estimates neurological market sales reached $612 billion last year and c...

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